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UX/UI WEB DESIGN (FAN-ART)                        Figma - 2025

Half
MiLLION  - 

Halfmillion Café is one of the most popular cafés in Saudi Arabia, known for its rich offerings and strong brand identity. The existing website had become outdated and no longer met modern user expectations, which affected clarity and user engagement. 

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Problem & Opportunity

Halfmillion’s previous site lacked modern structure and intuitive navigation — users could not quickly find products, locations, or apply for jobs. Improving these experiences would strengthen the brand online and increase engagement.

 

Design Strategy

 

  • Clear Information Architecture:

    • Redefined main navigation to make key sections (Menu, Locations, Careers) easier to access.

    • Included a “Bestsellers” section to highlight popular items visually.

  • Modern Homepage Design:

    • Focused on simplicity and readability.

    • Prioritized key information that users need immediately.

  • Enhanced Career Page:

    • Introduced a region filter for job listings — essential with 45 locations.

    • Added a Candidate Space concept for CV uploads and application tracking.

  • Design System Decisions:

    • Adjusted brand colors for better readability and visual calmness on web screens.

    • Maintained brand identity while improving UX clarity. 

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UX Process Highlights

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  • Established a clean structure and navigation to reduce user confusion.

  • Designed high-fidelity screens in Figma.

  • Developed prototypes to demonstrate flow and interactions.

  • Made design decisions that balanced brand aesthetic with usability.

- Wirefames - 

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Design System Theme Before & After

Solution & Impact

 

This redesign delivers a structured, user-friendly interface that:

  • Improves content discoverability

  • Helps users quickly find products and information

  • Introduces key job search functionality

  • Balances visual appeal with usability

 

Even though this project is a a fan-art conceptual redesign, it demonstrates a clear UX thinking process and the ability to transform complex requirements into functional digital experiences

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